COMPETITION BRIEF - JDO RAW
Design a new food or drink brand.Mash together two unexpected foods, drinks, or flavours - that could be your product to brand and design. The target audience is Millennials, so keep it modern and fresh.
MY SOLUTION
Due to its creative potential, gin has become an incredibly popular drink for Millennials. Due to many of the ‘spice challenges’ that have featured on social media, I decided to mix chilli and a selection of different fruits to infuse into a gin. The idea behind the ‘paint swipes’ is the idea of painting, in other words, creating an unusual flavour that is vibrant and exciting.
