With the awareness that fewer young people are visiting art galleries, 360o for ArtFund_encourages students to visit art galleries rather than viewing the art digitally on their phones. The campaign is in collaboration with Starbucks- a popular place for students to go and likely to be exposed to the campaign.
The cups are designed with a strip of pixelated versions of popular paintings. Covering the ‘eyes’ of the Starbucks symbolising the pixels inhibiting us from viewing the true beauty of art in real life.
